marketing idea

Pooga you could have a Marketing program where a five dollar bill is attached to random bottles of your beer. You would get lots of bills to enter and everyone who receives a random five enters the serial number to enter the Grand Prize of Seasons tickets to some sports event hockey, football, soccer.
Would be a great uplift during the Pandemic.

Except that it's totally illegal.

Uncle Ben's Brewing tried putting a quarter in every case as a means of getting below the legal price limit back in the 1970s, but governments quickly shut him down.

What ever happened to free enterprise Why should the Government care they get their tax money.